Sample Survey Questions: Real Estate

Sample Survey Questions: Real Estate

Below are example survey questions commonly used by real estate brokerages after a closing.

For best results, keep your survey short, clear, and actionable. Focus on questions that provide meaningful feedback and help improve your services.


Example Questions

1. Likelihood to Reuse Agent
Given the need to buy or sell a home in the same market area, how likely (on a scale of 1–5) would you be to use {record_user_name} again?


2. Agent Performance Rating
How would you rate your agent on the following? (Scale of 1–5)

  • Responsiveness
  • Negotiation Skills
  • Professionalism & Communication
  • Market Expertise & Local Knowledge
  • Process Expertise

3. Reason for Choosing Your Agent
What was your primary reason for selecting your sales associate? (Select the most influential factor)

  • Referred by a friend
  • Walk-in / Open house
  • Marketing programs or plan
  • Satisfied past customer
  • Advertising
  • Yard signs in the area
  • Knew sales associate personally
  • The internet or company website
  • Sales associate’s presentation
  • Company name or reputation
  • Other (please specify)

4. Additional Feedback
Please share any comments or suggestions you feel are appropriate.


5. Testimonial Request
We would love for you to leave a testimonial.


Tips & Best Practices

  • Keep surveys concise to improve response rates.
  • Use a mix of rating and open-ended questions for balanced feedback.
  • Focus on questions that help identify strengths and areas for improvement.
  • Personalize questions using placeholders like {record_user_name} when applicable.

Disclaimer: The procedures and screenshots provided are for reference only. Actual steps and visuals may differ slightly based on software updates, device configurations, or user settings.




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